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What should I send after someone takes my free resource?

Four short emails, written out in full for you to change, and where to put them in your own email tool.

Before you start

Jinty sends the file when somebody claims your free product. Everything below is sent from your own email tool, so you need one connected and a list or form for it to read. This is a template to change, not a script to paste.

  1. What the four emails are for

    Somebody has just taken your free thing. They have a problem, and you are the person who keeps answering it. Four short emails: hand over what they asked for, show them where it usually goes wrong, show them what it looks like when it goes right, then say what you sell and let them decide.

    One a day, or one every three days. Either is fine. Anything in square brackets is yours to fill in, and every other word is yours to change.

  2. Email one: the thing they asked for

    What it is for. Give them the free thing a second time, so it is never lost, and say who you are and why you wrote it. Send it straight away.

    Subject. Here is [the free thing]

    Hello [first name],

    Here is [the free thing], as promised: [link].

    I am [your name]. I [what you do], and people ask me about [the problem] most weeks. That is why I wrote it down.

    If you only read one part, read [the section that matters most]. It is the bit people tell me they wish they had known first.

    [Your name]

  3. Email two: the bit almost everybody gets wrong

    What it is for. One useful correction, given away. It shows you know this problem from the inside, and it makes the free thing worth more.

    Subject. The bit most people get wrong

    Hello [first name],

    Most people who try [the thing] start with [the obvious first move]. It is the sensible-looking thing to do, and it is usually why it goes wrong: [what actually happens].

    What works better is [the small correction], because [the plain reason].

    Try it this week and see what changes.

    [Your name]

  4. Email three: what it looks like when it goes right

    What it is for. One real example, so they can picture themselves doing it. Somebody you actually helped, with their permission, or your own story. Never an invented one, and never a number you have not counted.

    Subject. [Name] had the same problem

    Hello [first name],

    [Name] came to me with [the problem, in their words].

    We changed one thing: [the one thing]. Then [what happened next], and [what it meant to them].

    It is not complicated. It mostly needs doing in the right order.

    [Your name]

  5. Email four: the thing you sell

    What it is for. Ask. Say what it is, who it is for, what it costs, and who it is not for. Saying who should not buy it is what makes the rest believable.

    Subject. [The name of your product]

    Hello [first name],

    I have put the whole of [the method] into [the name of your product]. It is [what it is: a 20 page PDF, a template, a checklist], it costs [price], and it is for [who].

    It will not [what it does not do]. If [the case where it is the wrong thing], this one is not for you.

    [Link]

    Any questions, just reply. I read them myself.

    [Your name]

  6. Make it sound like you

    Read each one out loud and cut anything you would not say to one person in a kitchen. Keep them short. Use their words for the problem, not yours.

    Do not invent a deadline, a countdown or a number of places left. If you do set a deadline, keep it. Nobody can tell you what a sequence like this will sell, including us. It is a shape to start from, and the version you write in your own words will be better than the one above.

  7. Where this goes in Email Octopus

    Email Octopus calls this an automation. Open Automations, press Create, and start from scratch. Name it and choose the list Jinty feeds, then pick Contact added as the trigger. Add an email step for each of the four, with a wait between them, and press Start when you are happy with it. The list can only be changed while the automation is still a draft, so pick the right one first.

    Checked in Email Octopus on 9 September 2026.

  8. Where this goes in Kit

    Kit splits the job in two. An Email Sequence holds the four emails and the delays between them, and it does not send on its own. A Visual Automation is the flow that puts people into it, and one of the things that can start a Visual Automation is somebody joining a form.

    So write the sequence first. Then make a Visual Automation whose entry point is the form you pointed Jinty at, and give it one step: that sequence.

    Checked in Kit on 9 September 2026.

Related

Last updated 9 September 2026.

Anything this did not answer? Write to hello@jinty.store and a person will read it.