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How much should I charge for my digital product?

There is no formula. A few rules of thumb, and a way to test your first price.

Before you start

Jinty asks you for one price, in pounds, euros or dollars, or for free. That is the whole of the setting, so the hard part here is the number, not the software.

  1. Start with the honest bit

    Almost nothing here has been properly measured, so anybody handing you a figure is guessing. What follows is reasoning and rules of thumb, and each one says which it is.

  2. Price by what it does for the buyer

    Rule of thumb: price by the value of the outcome to the person buying, not by how many pages you wrote or how long it took. Two hours of yours that save somebody a week can be worth more than a month of yours that saves them an afternoon.

  3. Very cheap is not the safe option

    Rule of thumb: a low price is not automatically an easier sell. It brings browsers rather than buyers, and it quietly tells people the thing inside is small. Pick a price you could say out loud to a buyer without flinching.

  4. A price ending in 9 is worth a try

    Rule of thumb, and an old one: prices ending in 9 are widely believed to sell better. The live test people point at was physical goods sold by post, decades ago, so try it rather than trust it.

    The price question in the editor, set to a price ending in 9.
    The price question in the editor, set to a price ending in 9.

  5. Choose the number in the currency your buyer sees

    Set the price in pounds, euros or dollars, and pick the number freshly in that currency. This is arithmetic, not advice: a tidy number in one currency converts into an untidy one, so choose the ending you want people to read.

  6. Treat your first price as a test

    Rule of thumb: sell about ten, then look at it again. Nobody has measured how many sales make a fair test, so that is a habit rather than a finding. Change the price whenever you like, and everyone who already bought keeps what they paid for.

    The price question on a live download, being changed.
    The price question on a live download, being changed.

One more thing

Free is a real answer, and a lot of first products should be. If you give something away, give a slice and not the whole thing. Tax rules can apply when you sell abroad, and your own country's guidance is the place to check.

Related

Last updated 8 September 2026.

Anything this did not answer? Write to hello@jinty.store and a person will read it.